Natalie Cox, Ben Handel (Gilbert Center), Jon Kolstad (Gilbert Center), and Neale Mahoney

View Article

At the heart of the Affordable Care Act (ACA) are efforts to expand insurance coverage. A key element of this effort are “insurance exchanges,” which are designed to give consumers access to a variety of insurance options at reasonable prices and to administer price subsidies when applicable. Doing so requires these exchanges to serve a number of functions: making a market, determining the number of options to offer, determining the degree to which products and prices can be differentiated, and providing decision and enrollment support (e.g., Ericson and Starc, 2013).